Pukka.
Naming, branding, packaging, point-of-sale, website design
Not your average cuppa
When re-branding Pukka’s range of fair trade, organic teas, we broke away from niche health shop associations and focused on a sense of ‘well-being’ and the ethical attributes of this young, successful company. Our more emotive and feminine branding and packaging have proved immensely popular with its key feminine audiences – Pukka teas have since gained major listings in the mainstream supermarkets, and is being talked about beyond its health food shop origins.