Founders of the cleanse, tone and moisturise mantra in the 1950s, Simple’s no fuss, no nonsense skin care products have continued to grow in range and popularity. Our brief for a new range of handy and gift packs was to convey a friendly personality through language, typographic style and illustrative approach highlighting product benefits to busy ‘lifestyle’ consumers. A number of our Simple gift packs have been Boots ‘best sellers’.