World Accent.
Naming, identity, communications and website.
Creating a new ‘World’
Originally ‘Accent on Type’ and established as a multilingual typesetting and translation service, the company needed to reposition itself as a quality ‘end-to-end’ foreign language provider. We invented a new company name – World Accent – and created an identity and proposition for the brand, using a differentiating strapline ‘making sense the world over’, which we’ve implemented across all communications.